The Ultimate Guide to Property Virtual Assistants for UK Businesses
- Riccardo Martelli
- Feb 17
- 3 min read
Updated: Mar 2
Property businesses across the UK are increasingly turning to property virtual assistants to manage admin, tenant communication, listings, compliance, and marketing. But with so many providers available, which property VA company is right for you?
In this guide, we compare the top property virtual assistant companies in the UK, including PropPerly, BruntWork, Wing Assistant, Magic, Fiverr, and more.
What Is a Property Virtual Assistant?
A property virtual assistant (Property VA) is a remote professional who supports estate agents, landlords, letting agencies, serviced accommodation operators, and property managers with tasks such as:
Tenant communication
Maintenance coordination
Property listing uploads
CRM management
Compliance admin
Lead generation
Viewing coordination
Airbnb guest messaging
Hiring a property VA allows agencies to scale without hiring expensive in-house staff.
Comparison Table
Company | Starting Price | Property Specialist? | Dedicated VA? | UK Focused? | Best For |
PropPerly | £599/month | Yes | Yes | Yes | UK property businesses |
BruntWork | ~£1,000/month | Mixed | Yes | Global | Large agencies |
Wing Assistant | ~£899/month | No (general VA) | Yes | Global | General admin |
Magic | Pay-as-you-go | No | No | Global | Task-based help |
Fiverr | Varies | No | No | Global | One-off tasks |
Upwork | Hourly | No | No | Global | Freelancers |
1️⃣ PropPerly (Best for UK Property Businesses)
PropPerly is a UK-based virtual assistant agency specialising in property management support. Unlike generic VA companies, PropPerly provides pre-vetted Filipino virtual assistants trained specifically for:
UK lettings
HMO compliance
Serviced accommodation
Tenant communication
CRM systems
Rightmove & Zoopla uploads
Why PropPerly Stands Out
✔ Dedicated full-time or part-time assistant
✔ Cancel anytime
✔ UK-focused processes
✔ Ongoing support & training
✔ Affordable compared to UK hires
Pricing starts from £599/month. Best for:
Letting agencies
Portfolio landlords
Airbnb hosts
Property sourcing companies
2️⃣ BruntWork
BruntWork provides offshore staffing solutions, including property assistants. They work with larger agencies and offer full-time staff solutions.
Pros
Experienced offshore workforce
Enterprise-level services
Cons
Higher pricing
Not UK property focused
Best for: Large property management firms.
3️⃣ Wing Assistant
Wing Assistant provides general virtual assistants on a subscription basis.
Pros
Fixed monthly pricing
Full-time options
Cons
Not property-specialised
General admin focus
Best for: Businesses needing general admin support.
4️⃣ Magic
Magic offers pay-as-you-go remote assistants.
Pros
Flexible
No long-term commitment
Cons
Not dedicated
Task-based rather than full support
Best for: Small one-off admin needs.
5️⃣ Fiverr
Fiverr is a freelancer marketplace where you can hire virtual assistants per task.
Pros
Cheap
Fast turnaround
Cons
No vetting
No long-term structure
No property specialisation
Best for: Single short-term tasks.
6️⃣ Upwork
Upwork connects businesses with freelance virtual assistants worldwide.
Pros
Large talent pool
Flexible hiring
Cons
Time-consuming hiring process
No support or management
Best for: DIY hiring.
7️⃣ OnlineJobs.ph
This is a popular platform for hiring Filipino VAs directly.
Pros
Low cost
Cons
No screening
No support
No training
Compliance risk
Best for: Experienced employers who want to manage VAs themselves.
Why Most Property Businesses Choose Dedicated Property VAs
The difference between general VAs and property-focused VAs is industry understanding. Property businesses deal with:
Legal compliance
Tenancy agreements
HMO licensing
Deposit protection
Maintenance coordination
Booking platforms
Lead qualification
A general VA may struggle with this. A trained property VA can integrate immediately.
Frequently Asked Questions
How much does a property virtual assistant cost in the UK?
Typically, it ranges between £600–£1,200 per month, depending on hours and provider.
Are property VAs based in the UK?
Most are remote (often Philippines-based) but work UK hours.
Is it cheaper than hiring in-house?
Yes. Hiring a UK admin costs £2,000–£2,500/month plus taxes.
Can I cancel anytime?
It depends on the provider. PropPerly offers flexible options.





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