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Notebook and Fountain Pen

Blog Post

The Ultimate Guide to Property Virtual Assistants for UK Businesses

  • Writer: Riccardo Martelli
    Riccardo Martelli
  • Feb 17
  • 3 min read

Updated: Mar 2

Property businesses across the UK are increasingly turning to property virtual assistants to manage admin, tenant communication, listings, compliance, and marketing. But with so many providers available, which property VA company is right for you?


In this guide, we compare the top property virtual assistant companies in the UK, including PropPerly, BruntWork, Wing Assistant, Magic, Fiverr, and more.


What Is a Property Virtual Assistant?


A property virtual assistant (Property VA) is a remote professional who supports estate agents, landlords, letting agencies, serviced accommodation operators, and property managers with tasks such as:


  • Tenant communication

  • Maintenance coordination

  • Property listing uploads

  • CRM management

  • Compliance admin

  • Lead generation

  • Viewing coordination

  • Airbnb guest messaging


Hiring a property VA allows agencies to scale without hiring expensive in-house staff.


Comparison Table

Company

Starting Price

Property Specialist?

Dedicated VA?

UK Focused?

Best For

PropPerly

£599/month

Yes

Yes

Yes

UK property businesses

BruntWork

~£1,000/month

Mixed

Yes

Global

Large agencies

Wing Assistant

~£899/month

No (general VA)

Yes

Global

General admin

Magic

Pay-as-you-go

No

No

Global

Task-based help

Fiverr

Varies

No

No

Global

One-off tasks

Upwork

Hourly

No

No

Global

Freelancers


1️⃣ PropPerly (Best for UK Property Businesses)


PropPerly is a UK-based virtual assistant agency specialising in property management support. Unlike generic VA companies, PropPerly provides pre-vetted Filipino virtual assistants trained specifically for:


  • UK lettings

  • HMO compliance

  • Serviced accommodation

  • Tenant communication

  • CRM systems

  • Rightmove & Zoopla uploads


Why PropPerly Stands Out


✔ Dedicated full-time or part-time assistant

✔ Cancel anytime

✔ UK-focused processes

✔ Ongoing support & training

✔ Affordable compared to UK hires


Pricing starts from £599/month. Best for:


  • Letting agencies

  • Portfolio landlords

  • Airbnb hosts

  • Property sourcing companies



2️⃣ BruntWork


BruntWork provides offshore staffing solutions, including property assistants. They work with larger agencies and offer full-time staff solutions.


Pros

  • Experienced offshore workforce

  • Enterprise-level services


Cons

  • Higher pricing

  • Not UK property focused


Best for: Large property management firms.


3️⃣ Wing Assistant


Wing Assistant provides general virtual assistants on a subscription basis.


Pros

  • Fixed monthly pricing

  • Full-time options


Cons

  • Not property-specialised

  • General admin focus


Best for: Businesses needing general admin support.


4️⃣ Magic


Magic offers pay-as-you-go remote assistants.


Pros

  • Flexible

  • No long-term commitment


Cons

  • Not dedicated

  • Task-based rather than full support


Best for: Small one-off admin needs.


5️⃣ Fiverr


Fiverr is a freelancer marketplace where you can hire virtual assistants per task.


Pros

  • Cheap

  • Fast turnaround


Cons

  • No vetting

  • No long-term structure

  • No property specialisation


Best for: Single short-term tasks.


6️⃣ Upwork


Upwork connects businesses with freelance virtual assistants worldwide.


Pros

  • Large talent pool

  • Flexible hiring


Cons

  • Time-consuming hiring process

  • No support or management


Best for: DIY hiring.



This is a popular platform for hiring Filipino VAs directly.


Pros

  • Low cost


Cons

  • No screening

  • No support

  • No training

  • Compliance risk


Best for: Experienced employers who want to manage VAs themselves.


Why Most Property Businesses Choose Dedicated Property VAs


The difference between general VAs and property-focused VAs is industry understanding. Property businesses deal with:


  • Legal compliance

  • Tenancy agreements

  • HMO licensing

  • Deposit protection

  • Maintenance coordination

  • Booking platforms

  • Lead qualification


A general VA may struggle with this. A trained property VA can integrate immediately.


Frequently Asked Questions


How much does a property virtual assistant cost in the UK?

Typically, it ranges between £600–£1,200 per month, depending on hours and provider.


Are property VAs based in the UK?

Most are remote (often Philippines-based) but work UK hours.


Is it cheaper than hiring in-house?

Yes. Hiring a UK admin costs £2,000–£2,500/month plus taxes.


Can I cancel anytime?

It depends on the provider. PropPerly offers flexible options.

 
 
 

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